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HD1903 Creative Futures 2019 Cardinal Heenan FINAL.mov

unit 21 and unit 20 Sonny Ganguly Adverting media

The power of social media Sonny Ganguly

1 According to Ganguly what three advantages does social media have over some traditional advertising methods?

Advanced targeting methods. Such as interest targeting because social media collects so such data, the web uses targeting methods. It does this by tracking your online activity and gives you ads that fit your target purpose.

Reach audiences by uploading a list of email addresses, phone numbers, users IDs, or usernames. Facebook calls its custom targeting Custom Audiences, while Twitter calls its own Tailored Audiences. They’re largely based on the same concept: if you have a known group of people you’d like to target, you can simply upload them and target them directly (provided that the social network can match the data you’re uploading with real profiles).  

Improved Conversion Tracking

Social media ads that drive the user to take some measurable action, like buying your product or registering for an event, can actually report on how effective the ad was in driving those conversions as long as you configure it properly. Conversion tracking requires that you add a snippet of code to the page on your website where the conversion will take place, so it does require a bit of technical ability and extra effort, but you’ll then be able to attribute any conversions on that page to the ads you’re running.

Mobile Dominance

With total activity on smartphones and tablets accounting for 60% of digital media time spent in the U.S., there’s no denying that reaching users while on mobile devices is the next big wave in advertising — and social media advertising is the best native option. Mobile users are already checking Facebook, Twitter, LinkedIn and/or Pinterest multiple times a day, so advertising to them while they’re within those apps is the best way to reach them without being disruptive.

In my opinion Sonny was right digital media has taken over but there will always be a purpose for traditional media/ also the mobile tracking can also be seen as an invasion of privacy.

2 Pick one media product ( Fifa 20)

Play station online, Livery, twitter Instagram, Facebook, Other EA games, Snap chat.

Advertising across (media) platforms across every media sector from film and video games, A variety of traditional and digital methods are used.

1 Identify traditional methods for your product. (Joker)

The joker rented a page out of the LA times that just had the jokers face and the release date.  

Empire is the biggest film magazine in the world and the Joker was put on the front page because of the hype around it.  

Digital media You tube Waner bros have a you tube account that was giving fans behind the scene footage of the film.

They also had other social media accounts such as Twitter Facebook Instagram Snap chat.

The Joker star Joaquin Phoenix appeared on many talk shows to talk about the film.

3 A good working syingy is always needed for a good advertising campaign. We know this because of the readership numbers and the online numbers of advertising E.g newspapers and T.V.  

https://www.latimes.com/entertainment-arts/movies/story/2019-10-04/joker-reviews-violence-controversy

https://www.youtube.com/watch?v=zAGVQLHvwOY

https://www.empireonline.com/movies/reviews/joker/

https://www.youtube.com/watch?v=tZNBy-BdM2A

unit 20 and unit 21 masthead brush

We changed the words to a brush on photo shop we also flipped the axis.

Jingle definition

Jingles  A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

magazine

news papers