Thursday, March 12, 2020
UNIT 20 UNIT 21 Nespresso research
https://www.youtube.com/watch?v=83_ceB0TsiY
https://www.youtube.com/watch?v=cAodY4bmvKw
https://www.youtube.com/watch?v=JoJtjkaEr1E
https://www.youtube.com/watch?v=UjtwCf5WWUU
these adverts are all nespresso George Clooney adverts.
I believe the target audience for these adverts is 45+ and are upper class in the A 1 sector.
As you can see in ad number one the pressise of it was to show that nespresso is more important and famous than George Clooney. They amplifie this by having a middle aged woman discarding him to get to the coffee. This puts Nespresso in a good marketing position as people will wont to buy there product as it is accosiated with George Clooney, and upper class greatness.
At the time Clooney was one of the biggest movie stars in the world and it was his first adventure into the wold of ADs. Some people say that he look the foucs off the product but I disagree. I think he has done his job well he allows actors to pretend that Nespresso is much more important than him and putting the stoplight on Nespresso.
I think a good replacement for Clooney is Robbet Downey JR. As he is a big Hollywood star who would have a big pull in the market for a wide rage of people. Because his role as Iron man a young audience could be interested in the Nespresso product.
he is also more than happy to allow people to joke around with his so he would fit the ad well.
Another approach that Nespresso could take is having a more working class approach maybe focused on getting energy to help in the day.
https://www.youtube.com/watch?v=cAodY4bmvKw
https://www.youtube.com/watch?v=JoJtjkaEr1E
https://www.youtube.com/watch?v=UjtwCf5WWUU
these adverts are all nespresso George Clooney adverts.
I believe the target audience for these adverts is 45+ and are upper class in the A 1 sector.
As you can see in ad number one the pressise of it was to show that nespresso is more important and famous than George Clooney. They amplifie this by having a middle aged woman discarding him to get to the coffee. This puts Nespresso in a good marketing position as people will wont to buy there product as it is accosiated with George Clooney, and upper class greatness.
At the time Clooney was one of the biggest movie stars in the world and it was his first adventure into the wold of ADs. Some people say that he look the foucs off the product but I disagree. I think he has done his job well he allows actors to pretend that Nespresso is much more important than him and putting the stoplight on Nespresso.
I think a good replacement for Clooney is Robbet Downey JR. As he is a big Hollywood star who would have a big pull in the market for a wide rage of people. Because his role as Iron man a young audience could be interested in the Nespresso product.
he is also more than happy to allow people to joke around with his so he would fit the ad well.
Another approach that Nespresso could take is having a more working class approach maybe focused on getting energy to help in the day.
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