1. Three aims that might apply to a ad campaign. One aim could be to draw in a specific target audience to the product you are advertising. For example Nespresso having A upper class theme to attract high end clients.
Another aim of a ad campaign is to get people thinking, a key example of this could be the NHS smoking ads. They was created in 2009 in hopes to reduce smoking in the UK. They use a lot of hard hitting scenes to make the audience think. One scene is showing a babe taking in smoke from the parents and its infecting there lungs.
The 3rd and final aim could to be donate. Charities often use online or T.v ad campaigns to get people to donate to the charity. As this is where they will make the most money. Ads that come to mind is NSPCC and the RSPCA.
Defining audiences
A media audience may be as small as one person reading a magazine or as large as billions of people around the world watching events, like 9/11, unfold live on television. Audiences have a complex relationship with the products they consume.
Definition of Audience. An Audience is the person for whom a writer writes, or composer composes. In simple words, audience refers to the spectators, listeners, and intended readers of a writing, performance, or speech.
A USP is a unique selling point.
One ad regulator is the company Ofcom.
