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media jobs

Job roles in the media 23/9/19

Media sector

Film

(Director) Media Directors are the professionals who are the brains behind the most iconic advertisements. They are responsible for all stages involved in creating and implementing an advertising campaign. This process involves many tasks, and Media Directors call upon a unique blend of skills to get their jobs done.

(Editor) Social media editors manage a company's overall digital image. They work closely with bloggers and content writers to create engaging content their users want to see. By tracking what users are interested in, they help set the tone and direction of social media outreach at a company.

(Camera man)    A camera operator, or depending on the context cameraman or camerawoman, is a professional operator of a film camera or video camera as part of a film crew. The term "cameraman" does not imply that a male is performing the task.

(Producer) A film producer is a person who oversees film production. Either employed by a production company or working independently, producers plan and coordinate various aspects of film production, such as selecting the script; coordinating writing, directing, and editing; and arranging financing.

(Writer) noun. a person who writes stories, tales, fables, etc. a person who writes news items for radio, television, or newspapers.

Kerrang could sponsor music this could add another demographic of listeners for example a new band.

Start their own company.

Direct contact to primary and secondary audience.

Kerrang will use their website to tell fans when they are at festivals.

They could also have a social media campaign for example twitter Facebook.  

Disney cross media

unit 20 Ownership cross media

The basic structure of a vertically and horizontally integrated cross media company.

Along the vertical axis are the conglomerate company’s other companies that have the ability to plan and produce a media product, and facilitate the audience to access download and watch the product.

Along the horizontal axis there will be a number of subsidiary companies across various media sectors that will be utilised to ensure the product has maximum exposure to the public.

In regards to the film sector Lucy Kung also calls vertical and horizontal integration the film value.

 

 

  In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests.

 

 Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer.

 

In microeconomics and management, vertical integration is an arrangement in which the supply chain of a company is owned by that company. Usually each member of the supply chain produces a different product or service, and the products combine to satisfy a common need.

Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger. The process can lead to monopoly if a company captures the vast majority of the market for that product or service

Video on-demand is a form of video media distribution that allows users to consume TV and movie content whenever they choose, instead of having to watch shows at a scheduled broadcast time. During the 20th century, the major form of media distribution was broadcast in the form of over-the-air programming.

Interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Media cross-ownership is the common ownership of multiple media sources by a single person or corporate entity. Media sources can include broadcast and cable television, film, radio, newspaper, magazine, book publishing, music, video games, and various online entities.

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