Pass Evidence:
Merit Evidence:
Distinction Evidence:
00:00
my questions to achieve a distinction in
00:02
media
00:03
firstly i would like to talk about how i
00:05
compared and contrasted
00:07
my original ideas with my focus group
00:09
and how i developed the ideas
00:12
so my first initial idea was to create a
00:14
simple
00:15
awards night that was towards liverpool
00:18
and all of the money and proceeds would
00:20
go towards the lfc and efc
00:22
foundation and when i put
00:25
all of that information on server monkey
00:27
it became apparent
00:29
that sorry i did that on paper and
00:32
and then later on in the server monkey
00:33
it became apparent that that was a
00:35
little bit too benign
00:36
maybe it's been done too many times and
00:39
maybe not original enough
00:40
so i decided to change my idea to be
00:44
more centered around a youth academy
00:47
in town and how i would like to fund
00:51
and gain money for them to be able to
00:53
run their youth club
00:55
i did this through an award ceremony
00:57
towards liverpool
00:58
as i believe that the media portrayed
01:01
liverpool in a negative light
01:02
and i would like to change that and i
01:04
drew influence from the 2008
01:07
capital of culture and the nosley awards
01:10
and which has been going on for many
01:12
many years over 25 years now
01:15
so i drew inspiration from them i have
01:18
awards like the arts awards the football
01:20
award
01:20
the best community award and things like
01:24
that that can all help towards the
01:25
proceeds of this because i really do
01:27
believe that
01:28
the youth is the future and we have to
01:30
help them
01:31
to bring out the best creative side
01:33
within themselves which that's why i
01:35
love media
01:36
so first of all we compared and
01:38
contrasted that
01:40
then we compared and contrasted my first
01:42
logo
01:43
so my first logo which you will see on
01:45
blogger was just the heart
01:47
roughly around the thumbnail size it was
01:50
a red heart
01:51
that was it with the slogan underneath
01:53
the heart of liverpool
01:55
which was also in red lightning but as
01:58
an evidence for myself
01:59
i know it's very important in liverpool
02:01
uh the evan and liverpool
02:03
sort of divide within the city so i
02:06
wanted to
02:07
show my colors within the logo so i
02:10
changed the heart to blue
02:12
but still i wanted to get that the heart
02:14
of liverpool
02:16
to be a little bit more wholesome a bit
02:18
more maybe
02:19
inviting to people you know make it feel
02:22
like a community and like we're one big
02:23
family so
02:24
i decided to draw arms around so it was
02:27
like you were getting a hug from the
02:28
heart which is very good
02:30
and i kept the logo in red to show
02:32
liverpool and everton
02:34
after that we looked at my um
02:37
ways of communication and the ways of uh
02:40
voting for these awards i wanted to
02:42
steer away from a website
02:44
which i know is interesting as a website
02:46
is maybe
02:47
seen as a a main way of communication
02:49
especially
02:50
in this world of web 2.0 and how people
02:52
use
02:53
obviously the internet and social media
02:56
but that was the key thing for me was
02:58
social media i think that is the most
03:00
important
03:01
for the target audience that i am trying
03:03
to grasp
03:04
therefore that's why i focus more on
03:06
social media the likes of twitter
03:08
instagram and snapchat i set up polls of
03:11
how people could vote for these awards
03:13
which was amazing and i did make a rough
03:15
idea a
03:17
wireframe of a website if maybe in the
03:20
future if the awards would go again
03:22
maybe that would be a way of
03:23
communication too
03:24
depending on the numbers of social media
03:27
and also i did want to do something else
03:30
for the community
03:32
because i understand not everybody has
03:33
access to the internet
03:35
of course maybe the older generation
03:37
don't or just some people
03:39
uh have have problems with the internet
03:41
which which is fine
03:42
and so i set up just a standard phone
03:44
call service
03:46
which is an automated service you just
03:48
ring
03:49
and place the number for the category
03:52
that you want to
03:53
um participate in or vote for and
03:56
just as simple as that that's all
03:58
another way
04:00
to express your vote which is amazing
04:02
because that's what it is all about for
04:04
me
04:06
now i would like to talk about um my
04:09
initial thoughts on this this media idea
04:13
and how i collated it together
04:17
so my initial thoughts upon this media
04:20
idea is that
04:21
i wanted everybody to be happy with it
04:24
i wanted it to meet the criteria but i
04:26
also wanted
04:28
i i'm a big fan believer of going
04:31
against the normal codes and conventions
04:33
of a media product and maybe doing
04:36
something a little bit more original
04:38
and i wanted to really express of how i
04:41
got into media and how it's helped me
04:43
through my life and which
04:47
i i did by showing how i first did come
04:49
into contact with media which was doing
04:51
a
04:52
charity a tv show for the bbc
04:55
and red nose day which is for my charity
04:57
stick and stuff which
04:58
is a charity with helps with my
05:00
condition which is cerebral palsy
05:02
and that that was a great great learning
05:05
cure for me i got to see the
05:08
all sorts of backstage things i got to
05:10
see how cameras were set up
05:13
how um editing was made how you can
05:16
it was just i remember being fascinated
05:19
as a kid that i could spend the whole
05:20
day with these people explaining my life
05:22
and they could condense it into
05:24
a five to six minute clip and and still
05:27
draw so much interest
05:28
and and not leave out any information
05:30
and that's what i want to do
05:32
because of my lack of ability to write i
05:35
i wanted to still be able to express and
05:37
achieve my grade that i wanted
05:39
so that is why that these voices the
05:41
camera really do help me
05:42
and express what you want to do so
05:45
that's why on my blog i made sure i put
05:47
that up to show why i
05:48
first got into media so these next clips
05:51
will also be my
05:52
fur the questions of how i develop my
05:54
product
05:55
i believe that i have met the
05:57
distinction criteria
05:59
is um being able to successfully create
06:02
a media production which was an advert a
06:06
full
06:06
advert standard advert which is around
06:08
60 70 seconds long
06:10
with a real media production company
06:13
which was in liverpool town center
06:15
and handstand productions were kind
06:18
enough to allow us to have full access
06:21
five days a full week and we
06:22
in into creating a um actual tv
06:26
advert and a documentary mockumentary
06:29
style
06:31
behind the scenes look of how we created
06:33
it so i'd just like to go into a little
06:34
bit of detail how that came along
06:36
uh luckily enough um my teacher miss
06:39
mcdonald allowed me
06:41
and two other students to go into town i
06:44
believe it was in the
06:46
the cathedral and we got to see
06:48
handstand production
06:49
and talk about opportunities and
06:53
luckily enough they did pick us they
06:55
picked us out of i think it was 10
06:56
schools
06:57
and they allowed us to come and show our
07:00
idea
07:00
so in school we made put uh
07:02
pre-production papers of what we wanted
07:04
our
07:05
advert to be like so it was on cavities
07:08
we wanted it to be quite fun
07:10
and you know quite easy to shoot because
07:13
low budget and
07:15
but well edited is the most important
07:17
part for us
07:19
so we decided upon a few key details i
07:22
wanted to express my love for drama
07:24
and the performance side so i
07:27
ve it was a very great experience i got
07:30
to do the actual voice over for the
07:31
advert which was just amazing
07:33
which is on blogger as you will see
07:35
later and
07:36
and i also got to edit our own advert
07:40
which was amazing that i got to condense
07:42
that and experience
07:43
you know using real um tools and
07:47
and technology such as we used we use
07:50
the editing software that we don't have
07:51
in school
07:53
which was i believe filmmaker pro or
07:56
with the mixes only vegas when we got
07:58
back to school too and that's how i
08:00
created the advert
08:01
and which is fantastic it was an amazing
08:04
experience
08:05
and it was so good for me to experience
08:08
the the assets that you need to be in
08:10
media and how teamwork
08:12
is the most necessary thing ever but
08:15
it also allowed me to believe that i can
08:17
do this you know as i've expressed
08:19
before my
08:21
uh lack of ability to write and
08:23
obviously being on a
08:25
less time schedule because of my
08:27
condition but that didn't stop me i was
08:29
able to achieve what i wanted to and it
08:31
was amazing
08:32
and i was able to use that in my blogger
08:34
to help with my work too
08:37
i could put that up and put up a real
08:38
good piece of work that actually does
08:40
help towards my
08:43
a culture campaign and i'll explain why
08:45
now so my main award in the culture
08:47
campaign is the creative arts award
08:50
now you might be thinking creative arts
08:52
just in drama no it's all across
08:54
whether it's drama art media it's all
08:57
across them domains
08:59
and the most important thing of it is
09:02
not just the quality but the heart that
09:04
goes into it the time
09:05
and the dedication and i believe over
09:08
those five days i achieved all of them
09:10
which was amazing for me so that is why
09:12
i made that my main award because i
09:14
wanted other people to get involved
09:16
get sort of excited for this creative
09:19
side
09:20
that we have in liverpool which is just
09:22
amazing as i'm sure
09:23
a lot of people know around the city so
09:26
thank you for listening to that and i
09:28
have
09:28
some more questions for my distinction
09:30
task that
09:32
will i will show you later when i was
09:34
researching media practitioners and
09:36
to create influence for my culture
09:39
campaign
09:40
i wanted to go for something that was a
09:42
little bit against the normal codes and
09:43
conventions and how i could maybe pull
09:45
information off something that is
09:46
otherwise overlooked now i remember
09:49
watching the tv show called life on mars
09:52
and i was very interested in it and i
09:54
wrote a dissertation on that which is on
09:55
blogger
09:56
2 which was which was amazing for me but
09:59
it followed
10:00
todav's narrative structure which is in
10:03
a brief overview
10:04
it starts off at equilibrium there's
10:06
always a disturbance i
10:07
attempt to repair a solution and then
10:09
return to an equilibrium
10:10
so basically it's a linear structure you
10:13
start
10:14
and you end and hopefully it's a happy
10:16
to happy start and a happy ending
10:18
starts on the sad end and then that is
10:19
the process of the film
10:22
now when do we fear the visa to tell the
10:24
dogs narrative theory i actually came
10:26
across that
10:27
it's not just narrative theory in terms
10:29
of tv shows
10:30
and movies it can be for any media
10:33
product
10:34
so you might be asking yourself how did
10:36
i make that work for just a simple
10:39
um powerpoint presentation and i will
10:41
tell you why
10:42
the most important part of todd's
10:45
structure
10:46
is that he believes that everything
10:47
needs to be planned to
10:49
find my new details but you need to be
10:52
versatile enough to change them no
10:54
matter what so this helped my campaign
10:56
because there were many things that i
10:58
had to change
10:58
for example at the start it was just
11:00
going to be in goodson park
11:03
centered around evidence community
11:05
within the city
11:06
i quickly changed that as i went to my
11:08
target audience which was the
11:10
age 16 sorry 14 to 20
11:14
and they didn't want it to just be
11:17
based in goodison they wanted it to be
11:19
around the whole
11:21
city the whole infrastructure of of
11:23
liverpool which was amazing which was
11:25
really eye-opening for me so i did
11:27
change that accordingly
11:28
and so the awards are now in goodson and
11:31
anfield and it's for any community
11:33
within liverpool
11:34
so todd's native structure really did
11:36
help me
11:37
um understand that but the main thing
11:40
for me was
11:40
he believed in going against the normal
11:42
codes and conventions or what you think
11:44
is acceptable in media or in life
11:47
and that's what i wanted to do like as
11:50
i've expressed before these voices to
11:52
camera a little bit different
11:54
it's not written work but i wanted to
11:55
express my education in media and
11:58
hopefully this is coming across with
11:59
what we're talking about now
12:02
today was a fair believer in using the
12:06
equipment that he had and unfortunately
12:09
he was around in the 1940s when
12:11
social media and the internet web 2.0
12:13
were nothing so he had to use
12:15
word of mouth and and spread as much as
12:17
he could through there
12:18
in russia and which now we can connect
12:21
to the whole world which i'm just surely
12:22
would have been absolutely
12:24
amazed with which is fantastic to me
12:27
now talking about going against the
12:28
normal codes and conventions i do
12:30
believe that you do need
12:31
some that fit your client beef perfectly
12:34
which for me was
12:35
the importance of strong colors colours
12:37
for me represent
12:39
what you're trying to express now for me
12:41
when i think of liverpool and you think
12:42
of colours i think of blue and red
12:44
which is a symbol for everton and
12:47
liverpool within the city that's why
12:48
my logo and my instagram
12:52
and twitter are all based around that
12:55
them colors them strong colors
12:57
which are in my opinion live with those
12:58
colors and
13:00
so todd love helped me express all that
13:02
and that's how i changed
13:04
my pre-production plan and made sure it
13:06
was red and blue i made sure that i had
13:08
a good start which was the
13:10
the initial client brief in the end was
13:12
expressing why the client brief is going
13:14
to help me create
13:15
my culture campaign which is as stated
13:18
before
13:19
a um youth center in town
13:22
so young people can develop their
13:24
creative minds
13:26
so this was once again my distinction
13:28
and talks for my
13:30
media pre-production and planning
13:32
difficulties and weaknesses that i had
13:34
to overcome
13:35
now of course in any pre-production
13:37
planning flexibility is so
13:39
important and the ability to change your
13:41
opinions on things
13:42
is very important now a few weaknesses
13:45
for me
13:46
when so much weaknesses but it was some
13:48
things that i had to overcome
13:50
obviously as i've stated before you're
13:52
probably getting sick and tired of it is
13:54
that my condition takes up a lot of time
13:57
whether it be physio
13:58
working hard with that not being able to
14:00
attend as many lessons or the lack of
14:02
accents
14:03
arrangements over the last few months
14:04
due to covert and not having a
14:05
one-to-one
14:06
my one-to-one helps me with prompting
14:09
scribe and
14:10
organizing which i haven't received that
14:12
since christmas because of
14:14
their high demands and skills and
14:16
unfortunately they've been off
14:17
so i had to adapt i had to change and i
14:20
had to really focus on what were my
14:22
weaknesses
14:22
which was that so miss kindly enough
14:26
we discussed one day we sat down and she
14:29
said that these voices the camera would
14:31
be perfect for me to express what i want
14:33
to get across
14:34
for example it's not always viable for
14:36
me to do in mind maps and wireframes
14:39
because i can't draw and i can't write
14:41
but i have the information in my head to
14:42
be able to express to you guys
14:44
so i after a lot of deliberation and and
14:48
trying to focus on what i wanted to put
14:50
across i was eventually
14:52
able to put up um videos expressing why
14:55
i did certain things
14:57
on my blogger you know i discussed that
15:00
one of the things that i like to do
15:01
when in my pre-production planning is do
15:04
extensive research into the actual city
15:06
which is the city of liverpool
15:08
for my culture campaign and see what
15:10
some of the important things were there
15:12
so
15:12
like the three cathedrals and the two
15:14
football clubs and try and base some
15:16
awards off that
15:18
so they were some difficulties for me
15:20
that i had to overcome
15:21
and i did that also another amazing part
15:25
of media i think
15:26
is it collectively getting everybody
15:28
together to inspire ideas
15:30
so when i was struggling to come up with
15:32
some voices to camera
15:34
i decided to have a little group
15:36
discussion with my
15:38
uh sorry media group which was just just
15:41
like a
15:42
a normal focus group and i asked them
15:44
what they would want to see from a
15:46
culture campaign which is to do with
15:47
liverpool
15:48
and i asked many suggestions the arts
15:50
award which went down a storm which is
15:53
amazing
15:54
i had a football award which suggested
15:56
to me because obviously the importance
15:58
of evan and liverpool
15:59
and looking for funding from liverpool
16:02
and everton which was amazing
16:04
but one important thing which i will get
16:06
on to next was
16:07
legal and ethical responsibilities
16:10
previously when you are in
16:13
pre-production
16:14
and you are making an event it is
16:15
important to look at the legality
16:17
uh research of what you're doing so for
16:20
me i needed to understand what i had to
16:22
do
16:23
so to protect to protect my audience
16:25
which is going to be around 30
16:27
000 people in attendance you roughly
16:30
need around 800 police officers on
16:32
standby and around 200 police officers
16:34
on the venue
16:35
this is just for anything that could
16:37
happen people getting lost
16:39
possibly making it to the seats all of
16:42
that
16:42
you have to think of catering how you
16:44
are going to allow maybe the disabled
16:47
into the stadium
16:48
and how people are going to get out and
16:50
travel around the city
16:51
so looking into that was really
16:52
important to me as somebody who has been
16:54
through
16:55
being in a wheelchair before i
16:56
understand the importance of
16:58
everybody being accepted so for me
17:00
that's why i made sure that my lethal
17:02
legal and ethical rights and reviews
17:05
were really up to standard which is on
17:09
my powerpoint for um
17:13
for my production on the client brief
17:15
which is also on blogger that you can
17:17
see
17:18
hopefully and which is amazing so thank
17:21
you
17:21
analysis of my culture campaign my
17:24
coaching campaign
17:26
looks very different now to what it did
17:28
a few months ago when i started school
17:31
now briefly i just want to touch upon
17:32
how my culture campaign came about
17:35
and which i have touched upon before but
17:37
it was through my
17:39
um the cerebral palsy group and charity
17:41
stick and step and i wanted to get
17:43
across how important
17:44
the arts can be in collecting all types
17:47
of people together no matter what race
17:49
or or enablements that you have or
17:52
disablement that you have
17:53
and you know we can all connect together
17:56
so my
17:56
first initial idea was to just go into
17:59
the community
18:00
of everton which is my football club and
18:02
discuss some important parts of
18:04
liverpool and maybe try and get
18:06
into some newspapers as i believe that
18:09
the media has a poor portrayal of
18:10
liverpool and has done for many years
18:12
and i wanted to change that
18:15
but after some focus groups and
18:16
discussion with uh miss
18:18
i decided that i shouldn't just neglect
18:21
liverpool as a whole and speak to one
18:23
community it should be
18:24
every community within the city that's
18:26
why i decided to do
18:28
a an awards ceremony it and once the
18:31
it was all collected put the money
18:33
towards a youth center as the youth
18:35
is our future and you know liverpool is
18:38
the heart
18:39
it is in our is in our hearts and it's
18:41
the heart of all of us which is our
18:42
slogan
18:43
and and and i just wanted to get that
18:46
across so first of all
18:47
i created the logo which was the heart
18:49
of liverpool which
18:50
i have explained before is a blue heart
18:53
with reaching out hands you know
18:55
bringing the community together which is
18:57
amazing
18:59
secondly i had to create my actual
19:02
client beef
19:03
now my client beef had to start was hard
19:05
because i didn't have a scribe so i had
19:07
to think of ideas in my head and take it
19:09
slow
19:10
so my analysis that is at the start it
19:12
actually wasn't very good but as i
19:13
gained a little bit of confidence my
19:15
hands got a little bit stronger i was
19:16
able to type
19:17
that out which has all legal medical
19:19
views on it it has all my sponsors on it
19:22
it has all the information that is
19:23
needed and meets the criteria which is
19:25
fantastic i've had that
19:27
er run down by miss and it's it's all
19:29
looking good which is just
19:31
amazing then i included my previous
19:34
excursions into acton and media which
19:37
was
19:38
for the bbc and red nose day for my
19:40
charity which is amazing which i've
19:42
touched upon
19:43
and my media production in handstand
19:45
productions which is was just
19:46
also an amazing and amazing time
19:50
for me and i'm sorry on my
19:53
uh journey through media and which i
19:56
just loved
19:57
you know evidently through speaking
19:59
because i do believe that
20:01
you need to be passionate about this to
20:03
achieve a distinction and why do i
20:04
believe that
20:05
if you're not passionate in something
20:07
you might not give it a hundred percent
20:08
which i've always wanted to do i've
20:10
never wanted to be let down by the
20:12
disability that i have and i've always
20:14
wanted to try on through and see what i
20:16
can do and hopefully
20:17
as you can see through this 10 minutes
20:19
or so 15 minutes or so
20:22
that i have done that hopefully as i
20:25
previously
20:26
previously stated in my analysis it was
20:28
hard for me to get to grasp with
20:30
not being able to do mind maps because i
20:32
didn't have my scribe and now i have to
20:33
do this voice to cameron instead
20:35
but it really did help and i just want
20:37
to thank miss for that it really did
20:38
help me
20:40
but one more thing i want to touch upon
20:42
is also another way in which he helped
20:44
me was actually being able to draw
20:46
now i've previously stated that i can't
20:48
write in my control
20:49
but she was able to manufacture a idea
20:52
which is through art
20:54
which she does where she drew dots for
20:57
me to be able to create my logo on a
20:59
piece of paper which i will try and find
21:01
and post it on blogger so you can see
21:03
and that was just amazing for me an
21:05
immense sense of
21:06
achievement being able to look at that
21:10
but back to the client brief i wanted to
21:12
make sure i hit everything and
21:14
you know so when i was looking through
21:16
it i seen the importance of a media
21:18
practitioner which man
21:19
i looked at todd of and his narrative
21:21
structure and
21:22
i hope that i can express that i was
21:25
able to look at a structure and build it
21:27
into my
21:28
um culture campaign which hopefully
21:32
you you can see and so my final analysis
21:36
is it was hard
21:38
the research was hard and you know
21:41
the dedication that you need for it is
21:43
evidence and i just want to express
21:45
as well that if this was in a real media
21:48
setting you'd have a team doing all this
21:50
um you know in sections and then
21:52
collating all the data together
21:54
but we had to do this just ourselves but
21:56
it was such an amazing journey
21:58
to be able to see our first ideas and
22:01
how drastic of a change it is to our
22:03
last ones
22:04
and it's just amazing and honestly the
22:07
client brief
22:07
helped me so much with that to be able
22:10
to pinpoint
22:11
exactly what i was trying to express
22:13
which is just amazing
22:14
you know even looking at regulatory
22:16
bodies like
22:17
ocr and even peggy which is our adrian
22:20
but you know that is important too
22:22
because it is a show and to sell tickets
22:24
you do need to get it verified something
22:26
as simple as that being able to look at
22:27
that
22:28
is just amazing so my analysis is it was
22:31
it was hard at the start but the immense
22:33
accomplishment that you get at the end
22:35
of creating
22:36
a media product is amazing and it was
22:38
just a wonderful journey to go through
22:40
so thank you very much for listening and
22:43
i hope everybody
22:44
has a great day and has a great culture
22:47
campaign too
22:48
and thank you for listening
Link to D1 video evidence: 11 Questions - transcript above
https://www.youtube.com/watch?v=qvDXYQUHjdg
Client Brief Reminder:
https://www.youtube.com/watch?v=SyZVu-Txf9A&t=1s
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